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Nike Unveils the Dunk CBGB Edition: A Tribute to Punk Rock’s Hallowed Ground

todayJanuary 21, 2025 35

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Nike has announced the release of the Dunk CBGB Edition—a sneaker that pays homage to the legendary New York music venue, CBGB. Known as the birthplace of punk, CBGB was the gritty epicenter where bands like The Ramones, Patti Smith, and Blondie ignited a cultural revolution. Now, Nike seeks to bottle that rebellious spirit in the form of footwear.

The Dunk CBGB features a distressed canvas upper, mimicking the chaotic walls of the club, adorned with graffiti-like graphics and stitched details that nod to band flyers and DIY ethos. The colorway screams vintage New York grit—muted tones of black, off-white, and brown, with pops of crimson reminiscent of stage lights cutting through a dark, crowded room. The insole includes a collage of CBGB logos and iconic show posters, while the tongue tag features the venue’s classic “OMFUG” tagline (Other Music For Uplifting Gormandizers).

Nike’s storytelling doesn’t stop at aesthetics. The shoe launch includes a marketing campaign centered around punk’s DIY roots, featuring collaborations with contemporary punk bands and a limited pop-up in Manhattan. True to CBGB’s no-frills ethos, the event will reportedly feature live music and a makeshift art wall for attendees to leave their mark—graffiti style, of course.

While some purists might roll their eyes at the commercialization of punk culture, others will see the Dunk CBGB Edition as a celebration of a cultural movement that still resonates today. Either way, one thing is certain: these kicks are bound to make noise on the street, just like the music that inspired them.

Set to release on January 28, the Dunk CBGB Edition will be available through Nike’s SNKRS app and select retailers, with a retail price of $120. Lace them up and take a step into punk history—or at least a stylish nod to it.

Long live punk, even if it’s on a sneaker sole.

Written by: jamric

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